Moments worth paying for Campaign
The moments worth paying for campaigns methods of promotion included a TV advert, social media and posters on billboards, buses, in magazines and newspapers etc also adverts shown in cinemas. The aim of the campaign is to let people know what they are missing out on in the cinema. The advert shows the audience having a lovely time, laughing at what they are watching. It's aim is to show the audience that it is worth paying to have a good time.
On the posters, there are quotes including, "I shouldn't laugh but...". This campaigns target audience is from teenagers to middle aged. The campaign specifically speaks to its audience by using direct address. The campaign inspired viewers to respect the value of creative content by demonstrating that film , TV and video have an entertainment value that is worth paying for.
Here is the moments worth paying for twitter page, it has links to all of their different campaigns including their most recent one, Dracula untold. The links are very day to access, meaning everyone can view them at any time. By having a twitter page, it allows people to give their ideas and opinions on the campaign. The tweets are very short which would attract the audience to read them as they do not have to read a long passage. The 'profile picture' has a picture which has been shown on a poster for the campaign. The logo is included on the picture, this helps people find out who they are if they see it on other methods of promotion. On the left, under the picture there is a list of who they are and clear links to their website if to wanted to find out more about them. You can see it is clearly linked to the other products with the same images and slogans etc.
Their Facebook page is very similar to their twitter. With a picture of their logo as their profile picture and clear links to the website and they have also posted all of their posters and adverts. The cover photo for their Facebook page is a competition where they are offering a chance to win a trip for 3. This stands out and makes the audience want to read on how they could win. The image next to it has a woman who is laughing a caption, showing whatever the woman is laughing about is very funny.
Piracy, it's a crime Campaign
The piracy it's a crime campaigns method of promotion includes a TV advert, posters and film adverts. The aim of the campaign is to tell the audiences that they should not watch films that are not from the cinema or on DVD. They are letting people know that copyright is illegal and they could get in trouble for it. It makes the audience feel guilty by having large letters on the screen saying 'you wouldn't steal a car'. Which is implying that piracy and copyright are the same thing, being a crime and being illegal. It shows a clip of a young man breaking into a car, followed by another young man stealing a woman's handbag, next there is a clip two men stealing a television out of someones house and finally there is a clip of another man stealing a DVD from a shop.
The words on the screen say 'downloading pirated films is stealing' The word stealing makes the audience realize that what they are doing is wrong. In the advert, every crime they show is of young men. This tells us who the campaign is aimed at as they think the most downloaded items are from them. The advert has used the same font throughout the whole clip and it is also used on the posters and the other methods the campaign has used. The persuasive techniques used are the use of direct address where they direct the stealing about the audience, saying that 'you' wouldn't steal a car, 'you' wouldn't steal a television.
This campaign does not have any social media accounts. This is because its an older campaign and was not used as much as it is today.
Good look at 2 copyright campaigns, although could be further developed to show other products in that campaign (if relevant) and how they use cross media platforms. This is especially relevant in the first one as it is a much more modern campaign and would make use of social media and websites as well as 'old' media forms.
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