The Fact, BVA and Industry Trust

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A few changes we have made

After our 2nd presentation we received a lot of feedback. One of the points that people made were that they thought our products were not suited enough to our target audience. Therefore, we have to decided to make quite a big change in our campaign. We have changed our target audience from both boys and girls aged 15-17 to just girls aged 15-17. We have decided to do this as we think it would be best to make our target audience more precise as we can suit our products to our target audience of just girls even better and we think it will show a clearer target audience. Most of our campaign ideas will stay the same however we have changed our logo. It is the same style as before although we have changed the colour scheme from red and black to pink and black. This will make it more appealing to girls as typically, pink is quite a feminine colour. We will also make our products with nice and bright colours as this way it will look more cheery and encourage teenage girls to want to follow the campaign.

This is our new and improved logo which is more suited to our new target audience:

Our final ideas

Our 2nd Presentation

This is a video of mine and my groups second presentation. I think that overall this presentation went well. From our feedback we got better results to what we got last time and I think that our audience preferred this one. Our feedback also informed us that we need to work on a few more points. Our feedback said that we need to mention our target audience more frequently when discussing our ideas and plans. They also said that we could adapt our ideas to ensure they are more suitable for our chosen target audience. We could do this by using a less formal way of speaking for example by using slang. We were also told that we should have linked to our brief more often and mentioned more points from the brief in our presentation.

Our Prezi

Here is mine and my groups slideshow which we used to support our second presentation. To present this we used the form of prezi as we thought it would be more interesting for our audience. I think it was more successful than our first PowerPoint because it was more engaging. There is not many words on each slide therefore it makes it easier for the audience to read what is on the slides which helps the audience focus on us. I think that it was more successful than our first presentation because we were more persuasive and had strong ideas of what we plan to do. Our Prezi was also set out in a way that was eye catching which also engaged the audience. It was relevant to what we were saying which helps our target audience follow what we were saying.

Slogan ideas

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